Nice Pools
Nice Pools came to us needing a site that matched the quality of their work. They’re not your typical “in and out” pool service. They treat every pool like their own family swims in it, and the site needed to show that.
What We Built
The homepage opens with their tagline and a gallery of six pool photos. All real work from around Niceville. No stock images here. We wanted visitors to immediately see the kind of pools they take care of and the attention to detail they bring.
Below the gallery, we laid out their services clearly. Pool service customers want to know exactly what they’re getting: weekly cleaning, equipment inspection, chemical balancing, filter maintenance, heater repair. The works. Nice Pools also helps new pool owners figure out what they’re doing, which is a nice differentiator in the market.
The Mobile Problem We Solved
One thing we focused on: making sure mobile users could easily find the phone number. Most people searching for pool service are standing by their green pool at 10am on a Saturday. They need to call NOW, not hunt around for contact info. We made sure that number is visible and tappable right at the top on mobile.
The whole site is responsive, but we paid extra attention to the mobile experience because that’s where most of their leads come from.
What Makes It Work
The image gallery does most of the selling. When people see six beautiful, crystal-clear pools, they get what Nice Pools is about without needing to read three paragraphs of marketing copy.
We also included customer testimonials because pool service is one of those businesses where word of mouth matters. People want to know you’ll actually show up every week and do thorough work, not just toss some chlorine in and disappear.
The Result
Since launch, the site’s done exactly what it needed to. They’re getting more calls from homeowners who want that extra level of care, and the image gallery makes it easy for people to understand the quality standard they’re signing up for.
Sometimes a business just needs a clean, straightforward site that shows their work and makes it easy to get in touch. That’s what we delivered.